COMMUNITY PSYCHOLOGY CONSULTING
Build a Community That Thrives
You've tried the "growth hacks" and your community still feels quiet. You're tired of guesswork. My name is Shawn Fraine, and I use 8+ years of APA award-winning research in community psychology to help you build engagement using behavioral science, not just tactics.
✓ Backed by PSOC, SDT, and Social Identity Theory
WHY GROUPWELL DIGITAL?
Clinical Psychology Meets Community Strategy
MA Clinical Psychology
Evidence-based behavioral frameworks (PSOC, Self-Determination Theory, Social Identity Theory) applied to digital communities.
50+ Community Audits
From solo creators to Series A+ companies. We've diagnosed engagement barriers across industries and platforms.
Veteran + Startup Founder
10+ years leading teams and building communities, from military units to startup growth communities.
My research on trauma recovery revealed that community and belonging are the strongest predictors of healing. Now I apply those same psychological frameworks to build digital communities that prevent loneliness instead of causing it.
View published research on Google Scholar →Stop Guessing, Start Using Behavioral Science
You create great content, but your community feels quiet. Members join but don't engage. You've tried tactics from other consultants, but nothing sticks. You're not sure what's working or what to do next.
How Groupwell Digital Helps
Groupwell Digital helps organizations with digital communities transform passive audiences into active, engaged members using clinical psychology principles. We diagnose the root causes, not just symptoms, and give you a clear roadmap based on research, not guesswork.
Psychological Sense of Community (PSOC)
Measure and improve belonging
Self-Determination Theory (SDT)
Build intrinsic motivation loops
Procedural Justice
Create fair systems that drive participation
LIMITED CASE STUDY OPPORTUNITY
Get a $6,000 Community Psychology Audit for $4,000
I'm building my agency's case study portfolio. Standard rate is $6,000, but I'm offering $4,000 for my first 3 case study clients in exchange for permission to feature results.
What You Get:
- •2-week deep-dive community observation
- •15-page Community Psychology Report analyzing PSOC, engagement triggers, and barriers
- •90-minute strategy presentation with your team
- •30-day implementation support via Slack/email
- •Custom engagement roadmap based on your community's unique psychology
Standard Rate: $6,000. Case Study Price: $4,000.
You're a Good Fit If:
- You have an existing community (100+ members)
- You're a Series A+ company or established creator
- Engagement is declining or stagnant despite efforts
- You're open to trying research-backed approaches
- You're willing to be featured as a case study (anonymized if preferred)
Not a Fit If:
- You haven't launched your community yet
- You need social media management (not community strategy)
- You're looking for a quick fix without implementation
Case study slots filled on first-come, first-served basis. Accepting applications through December 31, 2025.
Get Your Free 7-Day Community Engagement Checklist
A simple, actionable guide to boost engagement in your community starting today. Based on the same psychology frameworks I use in $3,500 audits.
Days 1-2: Foundation
Set up your engagement systems using PSOC principles
Days 3-5: Activation
Spark meaningful conversations with SDT-based prompts
Days 6-7: Momentum
Build sustainable engagement loops
Plus, get weekly community psychology insights delivered to your inbox. Unsubscribe anytime.
What Community Leaders Are Saying
See if a Community Psychology Audit is right for you →"I was skeptical of another 'community consultant,' but Shawn's psychology background changed everything. He identified engagement barriers I'd never considered, and his roadmap increased our daily active users by 34% in 6 weeks."
Ready to Build a Thriving Community?
Book a free 30-minute community assessment. We'll diagnose your engagement barriers and give you an action plan, whether you hire us or not.
No pressure. No sales pitch. Just actionable insights from a Clinical Psychology graduate with an MA.