About
About Groupwell
Groupwell Digital was founded to solve a simple problem: companies make strategic decisions based on bad data.
Your CRM says you lost on price. Your reps say timing. Neither is true.
My background is in clinical psychology and research methodology. I've spent years learning how to design studies that produce valid findings and how to interview people in ways that surface what they actually think—not what they think you want to hear.
That training translates directly to win-loss research. I find the patterns your surveys miss and deliver insights you can actually act on.
Groupwell Digital
Win-Loss Research
500+
Citations in academic research literature
"Clinical research training that translates directly to getting honest feedback from buyers."
What makes us different
Research-First
We apply rigorous research methodology to every interview, ensuring valid and actionable findings.
Neutral Third Party
Buyers tell us things they'd never tell your sales team. That's the point.
Pattern-Focused
Individual quotes are interesting. Patterns across interviews are what change strategy.
Ready to get real answers?
Let's discuss how structured buyer interviews can transform your sales strategy.
Get in Touch