The Process

How It Works

A structured, proven process designed to uncover what your buyers actually think—and why they made the decisions they made.

Share your recent closed deals

Provide contact info for 10-20 buyers from the last 90 days—both won and lost deals. We need variety to find patterns.

Send warm introductions

A brief email letting buyers know we'll reach out. This simple step gets us 30-50% response rates—far above cold outreach.

We conduct the interviews

30-45 minute Zoom conversations using structured interview protocols designed to surface honest feedback.

Pattern analysis begins

We analyze across all interviews to identify recurring themes, root causes, and competitive dynamics.

Receive actionable insights

Executive summary, prioritized recommendations, and a live debrief call with your leadership team.

Engagement Options

Choose your depth

Select the engagement level that matches your needs and budget.

Pilot

$3,500

5 buyer interviews

Timeline: 2 weeks

Test the value before committing

Best for: First-time clients, proof of concept

Summary of top findings
30-minute debrief call
Interview recordings + transcripts

Diagnostic

$7,500

10 buyer interviews

Timeline: 3-4 weeks

Find out why you're really losing

Best for: Companies wanting a one-time diagnostic

Interview recordings + transcripts
Pattern analysis
Executive summary (Top 3 win/loss reasons)
Prioritized recommendations
60-minute debrief call

Sprint

$15,000

20 buyer interviews

Timeline: 5-6 weeks

Deep dive on a specific problem

Best for: Companies losing to a specific competitor

Full analysis report with verbatim quotes
Root cause analysis
Competitive deep-dive OR churn analysis
Battle card draft OR positioning recommendations
90-minute workshop with leadership

Premium

Executive Package

$35,000

20 buyer + 5 executive interviews

Timeline: 2-3 weeks (accelerated)

Full intelligence + implementation support

Best for: Companies needing answers fast with ready-to-use deliverables

Everything in Sprint
Competitive battle cards (written for you)
Sales messaging revision
Objection handling scripts
Half-day workshop with sales leadership

Retainer

$6,000/month

8 buyer interviews per month • 3-month minimum

Always know why you're winning and losing

Monthly insights report with patterns and trends
Quarterly executive briefing (60 min)
Real-time alerts on critical findings
Access to searchable transcript database

Best for: Companies who want win-loss as an ongoing function without hiring in-house

Learn More

Not sure which is right?

Let's talk through your situation and find the best fit for your needs.

Schedule a Call